Ladies First sets up a broad gender-role-reversal satire, with Sacha Baron Cohen’s swaggering executive waking up in a parallel England run by women. Rosamund Pike looks set to be his sharpest foil, with the trailer pushing humiliation, power shifts and social rules turned inside out.
Thea Sharrock directs, and the setup suggests a comedy that is less interested in subtlety than in watching its lead get thoroughly rattled, backed by a strong British ensemble.
